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1 above-the-line
above-the-line advertising publicité f média;above-the-line costs coûts m média;above-the-line expenditure dépenses f média;above-the-line promotion promotion f média(b) ACCOUNTANCY au-dessus de la ligneabove-the-line accounts comptes m pl de résultats courants;above-the-line costs coûts m au-dessus de la ligne;above-the-line expenditure dépenses f pl au-dessus de la ligneBritish Airways is slashing its above-the-line advertising budget - worth an estimated £30m. And it is letting below-the-line agencies go as part of a major cost-cutting exercise.
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2 below-the-line
1 nounMARKETING publicité f hors-médiabelow-the-line advertising publicité f hors-média;below-the-line costs coûts m pl hors-média;below-the-line expenditure dépenses f pl hors-média;below-the-line promotion promotion f hors-média(b) ACCOUNTANCY au-dessous de la lignebelow-the-line accounts comptes m pl de résultats exceptionnels;below-the-line costs coûts m pl au-dessous de la ligne;below-the-line expenditure dépenses f pl au-dessous de la ligneAyres will handle new product development and manage advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below-the-line activity because of the high proportion of custom that comes from repeat visitors.
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3 above-the-line
1 nounMarketing publicité f médiaAccountancy (expenses) au-dessus de la ligne►► Accountancy above-the-line accounts comptes mpl de resultats courants;Marketing above-the-line advertising publicité f média;Accountancy above-the-line costs dépenses fpl au-dessus de la ligne; Marketing coûts mpl média;Accountancy above-the-line expenditure dépenses fpl de création; Marketing dépenses fpl médiaUn panorama unique de l'anglais et du français > above-the-line
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4 below-the-line
1 nounMarketing publicité f hors-médiaAccountancy (expenses) au-dessous de la ligne►► below-the-line accounts comptes mpl de résultats exceptionnels;Marketing below-the-line advertising publicité f hors-média;Accountancy below-the-line costs coûts mpl hors-média;Marketing below-the-line promotion promotion f hors-médiaUn panorama unique de l'anglais et du français > below-the-line
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5 down-the-line
(ballerina) qui n'occupe qu'une place secondaire dans le corps de ballet2 adverb∎ (in tennis) to go down-the-line renvoyer la balle dans un axe perpendiculaire au filetUn panorama unique de l'anglais et du français > down-the-line
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6 below-the-line advertising
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7 toe the line
(to act according to the rules.) se mettre au pas -
8 to draw the line
English-French dictionary of law, politics, economics & finance > to draw the line
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9 to hold the line
Pol. màintenir le cap; rester fidèle (à la ligne du parti)English-French dictionary of law, politics, economics & finance > to hold the line
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10 in the line of duty
Mil. en service commandé; dans l'exercice de ses fonctionsEnglish-French dictionary of law, politics, economics & finance > in the line of duty
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11 killed in the line of duty
1) Mil. tombé au champ d'honneur; mort au combat2) [Police] tué en serviceEnglish-French dictionary of law, politics, economics & finance > killed in the line of duty
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12 to put on the line
mettre en jeu [sa vie/sa réputation] ; risquer [son emploi, p. ex.]English-French dictionary of law, politics, economics & finance > to put on the line
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13 top-of-the-line
adj.English-French dictionary of law, politics, economics & finance > top-of-the-line
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14 to walk the line
English-French dictionary of law, politics, economics & finance > to walk the line
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15 above-the-line accounts
comptes m pl de résultats courantsEnglish-French business dictionary > above-the-line accounts
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16 above-the-line advertising
publicité f médiaEnglish-French business dictionary > above-the-line advertising
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17 above-the-line costs
coûts m au-dessus de la lignecoûts m média -
18 above-the-line expenditure
dépenses f pl au-dessus de la lignedépenses f médiaEnglish-French business dictionary > above-the-line expenditure
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19 above-the-line promotion
promotion f médiaEnglish-French business dictionary > above-the-line promotion
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20 below-the-line accounts
comptes m pl de résultats exceptionnelsEnglish-French business dictionary > below-the-line accounts
См. также в других словарях:
The Dot and the Line — The Dot and the Line: A Romance in Lower Mathematics (ISBN 1 58717 066 3) is a book written and illustrated by Norton Juster, first published by Random House in 1963. The title is a reference to by Edwin Abbott Abbott.In 1965, famed animator… … Wikipedia
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above-the-line publications — The upper level publications in the hierarchy of joint publications which includes capstone, keystone, and other key joint doctrine publications that the Chairman of the Joint Chiefs of Staff signs and are intended to be used by combatant… … Military dictionary
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Ship of the line — A ship of the line was a type of naval warship constructed from the 17th century through the mid 19th century, to take part in the the naval tactic known as the line of battle, in which two columns of opposing warships would manoeuvre to bring… … Wikipedia
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